Social Media Marketing

Social networks. Even if you’re not ready for a presence there, go there; find your customers and observe them. Listen to what they’re saying.

There are millions of people on the internet. Of the millions of people using the internet, millions are interested in social networks and networking and this makes marketing to people on social networks much simpler.

Kenya has 12 Million internet users and 4.2 million people in Kenya spend some time on social networks eg Facebook, Linked in and Twitter.

Most social networks have a way of telling other people what the other person is doing.

This is a powerful aspect for business which want to build a brand and a name for themselves.

Social marketing allows businesses and websites to gain popularity over the Internet by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites.



Social Media Marketing creates opportunities to:

  • Adds a human element to your company’s operations
  • Engage with customers directly but informally while hanging out online
  • Get traffic to your website
  • Create buzz around your website
  • Create inbound links to your website for the search engine ranking benefit
  • Creates loyalty, trust and feedback

Afrisurf will help you set up a Social Marketing Campaign and get your target audience talking about you.

Read:  Social Marketing with Facebook

“You can pretend that Twitter and Facebook are for “kids,” and that the status quo will suffice, or you can embrace social networking as a strategic, intentional, and thus quantifiable asset in driving profitable revenue growth”

Source: MarketingProfs