Online Marketing

If you are not talking of your product(s) your future might not be too bright.

“The best way to predict the future is to create it.” Peter Drucker

More likely than not, you found this website through an advert on facebook or google. Perhaps you were searching for a custom web site designer, or maybe you were specifically looking for an online marketing firm.

Well, let’s just say you didn’t end up here by chance. We know we have good products but that’s not enough if the people who need the products don’t know that we exist.

You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is do people know about it and will they buy it?

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing is to ensure that people know about your product and that they are thinking about your product at one point or the other.

Online marketing has huge ROI compared to conventional ways of advertising.

Most business owners don’t have a lot of money to spare on advertising, marketing and promotional strategies. To make the most of your advertising expenses, online advertising is the way to GO.

Afrisurf will advice you on how to go about this once we know your product and who you are targeting. Have a look at this case study and you will get a picture of what we are talking about.

From the table below you will see that online advertising is more effective and efficient than traditional advertising in many different ways.

 

Aspects Traditional way of advertising Online advertising
Cost Advertising on TV, Radio, Print Media, Billboards and brochures is expensive. Single Adverts run for nothing less than a few thousands Online advertising or marketing is cheap and affordable compared to traditional advertising methods.
Space, Time and Information There is a limit on space and the time slot allocated for the advert.eg a tv ad will run for a few sec In online advertising, the advertiser is able to convey more details about the product being advertised to the audience.

 

Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad.

Targeted Audience You never know who is seeing your advert. You will never be even sure that the right people are seeing your advert You can select who sees your advert. You can specify the target audience for the advert.
Better Branding Any form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your company, service or product.

 

Online advertising causes the product to be visible over a long period which is not the case with offline advertising.

Feed Back One would have to go online or make a phone call to get feedback. Online advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going out and the quality of our products.
Wider Audience The advert can only go as far as the medium can go. The online advertising gives your ads a wider coverage and this globally wider coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.