Understanding Content Marketing

For those that might be new to this term, Wikipedia defines Content marketing as an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

In simple terms, content marketing involves the writing of articles in form of  blogs, reviews or emails that “speak” about your products and services. It is as easy as a Soap Vendor writing articles about the benefits of washing hands.

It has been found that Businesses that engage more on the provision of rich content reap more online as compared to those that base their approach purely on sales and promotional strategies.

So how does creating populating content work for me?  You might ask…

Content marketing is all about coming up and sharing informative, plain entertaining free content to attract and convert prospective website visitors into customers, and current customers into repeat. The type of content published should be closely related to your trade; you are educating people to know, like, and trust you enough to transact and do business with you.

Internet users who consume websites are always looking for organic online material that answers and solves their problems – they may not immediately endorse your rigorous sales pitches. The credibility created by well researched content inline with your products and services will always win and convert such visitors into customers. To make the most success from the online community, the approach should concentrate on providing valuable and informative content without necessarily concentrating on a marketing agenda.

With content consistently going to your target market, your business will always be in contact with right audience and on the other end the market will always know about your products as they learn to associate your brand to your given field.

In conclusion, are your products and services making the right buzz on the internet? Are you now drafting an article related to your business to take advantage of content marketing or busy using a Loud Speaker to push your products? One of them will work and most definitely the Loud Speaker doesn’t come any close to wining online.


Check out the Afrisurf Approach to Content Marketing